Coca-Cola's Roar Energy Drink
Roar Brief: To create new visuals for the brand mascot whilst retaining the brand identity. This project was undertaken during my tenure at Golden Ltd, Leeds, on behalf of Coca-Cola. The Roar Energy Drink, introduced by Coca-Cola in Pakistan, is distinguished by its citrus flavor profile. Designed to evoke a sense of empowerment akin to that of a lion, the beverage embodies strength and vitality. Leveraging this concept, I crafted the final design to encapsulate the brand's essence and appeal to its target audience.
